Alicia Silverstone has stripped naked to promote vegetarianism.
The 'Clueless' actress - who was voted sexiest female vegetarian in 2004 -
bared all for the 30-second TV commercial for the goveg.com campaign
launched by PETA.
The clip begins with Silverstone sensually pulling herself out of a swimming
pool, carefully protecting her modesty with her arms.
It follows with soft shots of the blond star perched at the edge of the
pool with her back to the camera revealing her butt and close-ups of her
The 30-year-old actress says over the film, "I am Alicia Silverstone, and I
am a vegetarian", before claiming, "There's nothing in the world that's
changed me as much as this. I feel so much better and have so much more
energy. It's amazing."
The PETA ad' - which was directed by Dave Meyers, who has previously worked
on videos for Missy Elliot - airs on Food Network, Lifetime and E! in
Houston, Texas, on Wednesday, before being shown across the US.
Silverstone also appears in a poster for the campaign, in which she is seen
sprawled on the ground in front of the pool, under the words: "I am Alicia
Silverstone, and I am a vegetarian."